The typical seo company is made up of a few people who have a basic understanding of how the internet works with regards to search engines, and the placement of websites in the results for targeted searches. These types of companies are specialized, and very well might do a good job at getting your website to climb up in the ranks for certain terms by using techniques to change the way search engines view the site. However, if the people in charge of the campaign do not understand the way business works, and how the rankings on search engines convert into sales for businesses, then they are doomed to fail becuse they are not assisting their customers to build the business. Instead, they focus only on the rankings, and ignore how these are used in the overall scheme of business. Who cares if you are number one on Google if nobody buys anything on the website. Call Focus Internet Services and get your business moving.